WA : IT

WA : IT is a symbiosis of two cultures – Japanese and Italian.

Why WA:IT? WA: IT is a combination of Japanese and English word. Wa is the ancient name of Japan and also means harmony. It is the prefix that identifies Italy.

At the same time WA : IT can be read under the english meaning of "waiting", slowing down, since you become aware of yourself and give yourself some time just for you.

The ingredient of the range WA : IT

These are 100% plant-based ingredients.

The formulations are free of synthetic materials, GMOs, toxins, parabens, petrochemicals, sulfates, artificial fragrances and exclude any component that may be harmful to the environment.

The choice of suppliers of raw materials has been executed through a fair trade approach in order to guarantee both – environmental and socio-economic sustainability.

The Packaging – the embodiment of the concept

In addition to being fully recyclable and biodegradable, the packaging is FSC certified, which guarantees the origin of the cardboard from responsible sources. Glass bottles and wooden caps are fully recyclable. Aluminum vases are fully recyclable and reusable.

The paper labels are made with algae from the lagoon of Venice, the proliferation of which endangers the fragile ecosystem of the lagoon and using bio-waste to preserve the environment.

No harmful dyes or glues are used to preserve the environment.

WA : IT bottles, boxes and caps are Made in Italy.

In addition to being an eco-responsible brand, WA: IT will take you on a unique sensory journey!